Benefit They’re Real

Benefit‘s new mascara promises a false lash look in one application.  They’re Real, that delivers luscious, curled lashes quickly and easily. The company is promising a mascara that’s “beyond belief” and mimics the look of false lashes.

Results. The company is boasting some great results from a consumer panel survey:

  • 94% saw dramatic length and volume
  • 90% saw base-to-tip curl
  • 94% saw visible lift
  • 100% saw long-wearing results

Sounds good, no? “They’re Real” will be launched next month in the UK and will cost £18.50.

I can’t wait to get mine. 🙂